Total Truth in what we claim for, what we product and what we do.

NAVEEN is the inspiration of Taiwan based natural skincare formulator Karen Kung, a mother of two who has lived and breathed health and wellbeing for the past 25 years. Karen’s belief system is uncompromising in the quality and ethics of True. Frustrated by the lack of regulations around natural and organic globally, it is personally important to her that she brings a brand to consumers that mirrors our principles of clarity, honesty and responsibility.

True to our Formulas

All NAVEEN formulations are one of a kind, and developed from scratch by Karen who has been creating natural skincare products for more than 2 decades.

Only the highest quality ingredients and plant actives are used in our premium formulations. Careful extraction processes are chosen using the least amount of mechanical and solvent processing, to ensure the purity and performance quality of plant oils and extracts are maintained.

As a result, we believe NAVEEN products are the purest skin care it is possible to achieve.

True to our Certification

Confusing spin, hype and green-washing is rife in the skin care industry, but that is not our way.

We stand by the quality and purity of our products and it’s important to us that you, our customers are assured that you are choosing safe, certified organic and effective skin care.

There is no specific regulation in Taiwan protecting the word ‘organic’. Products can be labelled as ‘organic’ without any requirement to prove this through certification. The only guarantee of authenticity is to look for a third party, world recognised organic certifier’s logo.

In order to prove our commitment to consumers, we have sought third party certification of our products. ALL of which have received COSMOS ORGANIC Certification by British SOIL ASSOICATION & HALAL Certification by Taiwan Halal Integrity Development Association.

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NAVEEN is COSMOS ORGANIC

“EverGoods Global is a pioneer in organic beauty, being the first beauty company in Taiwan to carry the trusted Soil Association logo. As the organic beauty sector continues to grow in Taiwan, certification is the only way to show the integrity of the organic ingredients and processes used in developing organic beauty products.
The Soil Association logo is the gold standard in organic beauty and only brands that carry this logo meet the high standards required to truly claim their product is organic” …Emma Reinhold, Soil Association Certification Ltd

  • Soil Association, alongside four other European certification bodies, have developed the Cosmetics Organic Standard to harmonise organic standards globally.
  • To get Cosmos organic certification, 95% of a product’s agro-ingredients and 20% of the entire product must be organic. The remaining ingredients must meet strict criteria to ensure
    that they are not damaging to our health or the environment.
  • Products must also meet environmental standards for packaging and manufacturing,
    and use approved ‘green chemistry’ processes when modifying ingredients.

Why NAVEEN chose SOIL ASSOCIATION?

Instead of other certifiers that offer an easier approval process

NAVEEN supports and promotes the work of SOIL ASSOCIATION as it upholds the most rigorous organic standards. It mirrors our principles of clarity, honesty and responsibility. WE WANT TO PROVE TO THE WORLD THAT TAIWAN TOO CAN PRODUCE WORLD STANDARD BEAUTY PRODUCTS.

  • We have chosen to have our products approved by the SOIL ASSOICATION, as they are one of the longest standing and most experienced certification bodies in the world.
  • It is experience, knowledge and expertise that make the SOIL ASSOCIATION symbol the most respected and recognised certified in the world today.
  • COSMOS ORGANIC is THE assurance of quality, purity and brand ethics. Any product carrying the SOIL ASSOCIATION COSMOS ORGANIC symbol contains the maximum amount of genuine organic ingredients and the minimum of synthetic materials and processing.
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  • No Synthetic Chemical Preservatives
  • No Synthetic Fragrance
  • No Silicones
  • Use Organic certified raw materials as priority choice for botanical ingredients
  • 100% Vegan
  • Against Animal Testing
  • No Animal derived ingredients
  • Eco Friendly
  • Great emphasis on the Product Decomposability

NAVEEN is HALAL Certified

Why did NAVEEN attain HALAL Certification when Taiwan’s Muslim population is minuscule?

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NAVEEN is on the mission to change the way people see their daily beauty products.

  • Halal-consciousness in cosmetics presents several challenges, but NAVEEN sees it as an opportunity that can’t be missed. We want to gain the confidence of consumers by meeting the nature of HALAL compliance and stand out in a growing market niche.
  • We want to raise the awareness that HALAL IS FOR EVERYONE.
    They are not just a great choice for religious purposes. They can serve
    as a great option if consumer is looking for safe, chemical free and
    cruelty-free products that are great on their skin and easy on their

NAVEEN is on the mission to change the way people see their daily beauty products.

  • Halal-consciousness in cosmetics presents several challenges, but NAVEEN sees it as an opportunity that can’t be missed. We want to gain the confidence of consumers by meeting the nature of HALAL compliance and stand out in a growing market niche.
  • We want to raise the awareness that HALAL IS FOR EVERYONE.
    They are not just a great choice for religious purposes. They can serve
    as a great option if consumer is looking for safe, chemical free and
    cruelty-free products that are great on their skin and easy on their

What is HALAL?

The word Halal means “allowed” or “permissible” in Arabic. The opposite of such is called Haram, which are things that are prohibited. This term is more commonly used in food, but many cosmetic ingredients have ingredients that fall under Haram categories. These include the following:

  • Alcohol
  • Pork and all of its derivatives and by-products (including animal fat, enzymes, gelatine, lard, lipids, shortening, stock, etc.)
  • Carnivorous animals, scavengers and birds of prey and all of its derivatives and
    by-products
  • Animals that are not properly slaughtered according to Islamic set of laws
  • Food contaminated with any of the above or with impurities like urine, manure, rodent droppings and infectious fluid

Why HALAL?

Halal certified cosmetics and skin care products are considered pure and wholesome..

  • Most consumers pay very little mind to the multi-syllabic chemicals and compounds that are
    listed on ingredients of most of our daily beauty products. Many of these ingredients are
    sourced from animals – oftentimes from pigs.
  • Hyaluronic acid and collagen for example, are popular ingredients for anti-aging.
    However, they may be derived from cow or pig placenta. Keratin, which is a staple in
    shampoo is derived from animal hair, nails and hooves. Stearic acid, which is used for
    lubricating purposes, is a fatty substance than is taken from pig stomach.
    These substances, and many more, are present in everyday cosmetics.

GIVING BACK and Sharing the True love

NAVEEN believes even small donations have the potential to drastically improve an individual’s quality of life. Selfless giving is a key component to many spiritual and religious belief systems. We have taken action in line with our spiritual beliefs by donating our products to different Welfare and service centres in Taiwan.

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